Last Updated: 22 August 2025
1. Introduction
De Rust Lifestyle Estate (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website derustestate.co.za (the “Website”) or engage with our services related to Plot and Plan Homes.
This Privacy Policy complies with the Protection of Personal Information Act 4 of 2013 (POPIA) and other applicable South African data protection laws.
2. Information We Collect
2.1 Personal Information
We may collect the following categories of personal information:
– Contact Information: Name, email address, phone number, physical address
– Identification Information: ID number, passport details
– Financial Information: Bank details, income information, credit history (with consent)
– Property Preferences: Desired property specifications, budget range, investment goals
– Communication Records: Correspondence with us, meeting notes
– Technical Information: IP address, browser type, device information, browsing behavior on our Website
– Special Personal Information: Health information (if disclosed for accessibility requirements), biometric data (if collected for identification purposes)
2.2 How We Collect Information
We collect personal information through:
– Direct interactions (forms, emails, phone calls, meetings)
– Automated technologies (cookies, web server logs, analytics tools)
– Third parties (credit bureaus, property valuation services, with your consent)
3. Lawful Basis for Processing
We process your personal information in accordance with POPIA conditions, including:
– Consent: When you explicitly provide consent for specific processing activities
– Contractual Necessity: To fulfill our obligations in property sale agreements
– Legitimate Interests: For marketing purposes (where appropriate and with opt-out options)
– Legal Compliance: To meet our legal obligations in property transactions
4. Purposes of Processing
We use your personal information for:
– Providing information about Plot and Plan Homes
– Processing property purchases and investments
– Communicating with you about our services
– Marketing our properties (with your consent)
– Improving our Website and services
– Complying with legal and regulatory requirements
– Preventing fraud and ensuring security
5. Sharing Your Information
We may share your personal information with:
– Service Providers: Conveyancers, financial institutions, construction companies, property management firms (with appropriate safeguards)
– Regulatory Authorities: When required by law (e.g., deeds office, SARS)
– Professional Advisors: Lawyers, accountants, auditors
– Business Partners: Other real estate professionals involved in your property transaction
We ensure all third parties process your information securely and in compliance with POPIA.
6. International Data Transfers
We primarily store and process your information within South Africa. If we transfer data internationally, we ensure:
– The recipient country has adequate data protection laws, or
– We have appropriate safeguards in place (e.g., standard contractual clauses)
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
– Encryption of sensitive data
– Secure servers and databases
– Access controls and authentication
– Regular security assessments
– Employee training on data protection
8. Data Retention
We retain your personal information only as long as necessary for:
– The purposes for which it was collected
– Meeting legal, accounting, or reporting requirements
– Establishing, exercising, or defending legal claims
Specific retention periods vary by data type and purpose, ranging from transaction completion (5 years) to compliance with tax laws (up to 15 years).
9. Your Rights
Under POPIA, you have the right to:
– Access: Request a copy of your personal information
– Correction: Request correction of inaccurate information
– Deletion: Request deletion of your information (where applicable)
– Object: Object to processing of your information
– Portability: Request transfer of your information to another service provider
– Complain: Lodge a complaint with the Information Regulator
To exercise these rights, contact us at hello@derustestate.co.za.
10. Marketing Communications
We only send marketing communications:
– With your explicit consent (opt-in)
– Providing clear opt-out mechanisms in every communication
– Respecting your communication preferences
You may withdraw consent for marketing at any time by contacting us or using the unsubscribe link in our communications.
11. Cookies and Tracking Technologies
Our Website uses cookies to:
– Remember your preferences
– Analyze Website traffic and usage
– Provide personalized content
You can manage cookie preferences through your browser settings. Disabling certain cookies may affect Website functionality.
12. Children’s Privacy
We do not knowingly collect personal information from children under 18. If we become aware of such collection, we will take steps to delete it.
13. Links to Third-Party Websites
Our Website may contain links to third-party sites. We are not responsible for their privacy practices. We encourage you to review their privacy policies.
14. Data Breaches
In the event of a data breach, we will:
– Take immediate steps to secure the information
– Assess the impact of the breach
– Notify affected individuals and the Information Regulator as required by POPIA
– Implement measures to prevent future breaches
15. Changes to This Privacy Policy
We may update this Privacy Policy periodically. The revised version will be effective when posted on our Website. We encourage you to review this policy regularly.
16. Contact Information
If you have questions or concerns about this Privacy Policy or our data practices, please contact:
Information Officer: [Designated Information Officer Name]
De Rust Lifestyle Estate
[Address]
South Africa
Email: hello@derustestate.co.za
Phone: [Phone Number]
For complaints about our handling of your personal information, you may also contact the Information Regulator of South Africa:
Information Regulator (South Africa)
Website: www.justice.gov.za/inforeg
Email: contact.inforeg@justice.gov.za
—
De Rust Lifestyle Estate is committed to protecting your privacy and complying with POPIA. This Privacy Policy was last updated on 22 August 2025.